As Visual Designer
Make Fewer, Better Things
Concepted and designed all digital and print touch points for Cuyana brand, including site contents, UI, emails, videos, social media, print ads and posters. And photography art direction.
Cuyana.com
Fewer, Better Things is the core value of Cuyana, thus detail and quality are very important to the brand, and needed to be shown on the site
The site features large amount of photography to tell stories and to convey emotions. It is also an e-commerce site, so the challenge was to create a seamless experience to incorporate great stories telling moments, technical information and a user-friendly shopping experience.
I was tasked to improve UI, navigation, several web tools and page templates.
Homepages
Directories
Monogram
Personalize
Trifolds
Partnership cards & DM
