As Sr Designer
Evolving Brand
The main goal was to redesign the existing assets and create new ones that matched the new brand identity. Another objective was to set up a self-service template system for the marketing team.
Data Science Report
We have regularly published data analysis reports based on our own data, to offer more insights into the marketing space to our customers and prospects.
These booklets, formatted on 7×5, were created to be conveniently distributed at events and mailed as direct marketing.
DMEXCO
Stands for Digital Marketing Exposition & Conference.
Our branding strategy is based on the effective use of colors to evoke emotions and influence customer perception. We design our products with a unique and vibrant aesthetic that stands out from the crowd and draws the interest of potential customers.
Our goal was to design a relaxing space for our visitors, so we chose natural wood and live plants to create a refreshing and inviting atmosphere for meetings and demos.
We were surprised when it also turned out to be an Instagrammable spot.
The visualization was created in SketchUp. It was then forwarded to a production team based in Europe to finalize the design and construction.
MWC
For the World Mobile Congress, I chose a lounge design to convey our relaxed and inviting atmosphere.
Unlike Leanplum’s usual colorful and vibrant branding, I used our Leanplum Engineering branding this time for two main reasons:
- A dark theme enhances the lounge vibe.
- The team agreed to highlight and advertise the engineering team and emphasize the technological aspect of the company.
Site Templates
The site templates provide our content marketers flexibility when creating contents. Different modules can be mixed and matched. They only need to pick modules and focus on populating them with contents. Designers only need to provide content visuals, rather than constantly creating new web pages.
The module library is also constantly evolving, based on site analytics. We monitor how people interact with the site, and constantly AB test modules, such as the placement of forms.
Email Templates
Similar to the site template module library, but for emails.
Shoot everyone
A fun project to photograph every single team member. Commissioned a portrait photographer, produced the shoot and provided on-set art direction.