As Creative Lead
Refreshing Zinier
As the art director and leader of a talented team of designers, video producers and developers, I oversaw the production of all experiential, digital and print elements for Zinier’s new brand identity, which was used by all internal teams and marketing campaigns.
We used the new brand guideline as a foundation for our creative work. The challenge was to make it better, and to ensure a coherent look & feel across different formats, media and content.
Zinier.com
Zinier’s product is very niche, so we had a lot of information to share with our audience of IT and technology leaders. We wanted them to find what they need quickly and easily on our site.
We used large and beautiful images to convey emotion, and to balance out the text-heavy pages. We also used negative spaces in the photos and the layout to make the text more readable.
We added some indicator widgets (like numbers, arrows, titles, and lines) to help users navigate visually.
Field Notes
The blog adopts light mode to enhance the readability of pages with long texts, as a light interface boosts concentration, and white space around text increases focus by 20%, according to several studies .
We also aimed to create a distinct brand for the blog. This achieved that goal.
Badges
Biz Cards
apparel
eBooks
ads
Case Studies
